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ye7 Twitter’s Blue Check Apocalypse Is Upon Us. Here’s What to Know.

2024-12-20

The blue check mark on Twitter has long conferred a special status. Only certain accounts — typically those of public figures whose identities were confirmed — have been bestowed the symbol.

Now that is changing.

Starting on Saturday, many Twitter accounts will lose the check mark under modifications being made by Elon Musk, the social media company’s owner. Individual users must buy a subscription to Twitter’s Blue service, which costs $8 a month, to obtain the badge. Businesses that are currently unverified will have to pay $1,000 a month if they want a gold check mark verifying their account.

The move, which will help Twitter generate revenue by making certain features exclusive to subscribers, has implications for a range of users on the platform. Here’s what to know.

What does the change mean for Twitter users?

For those of you who primarily use Twitter to follow celebrities and news sites, this policy change will affect what you see and read on the service.

You may see fewer tweets from accounts you care about in your timeline, for instance, because individuals who choose not to pay for Twitter Blue will become less visible on the site.

Among national universities, Princeton was ranked No. 1 again, followed by the Massachusetts Institute of Technology and Harvard. Stanford, which tied for third last year, fell to No. 4. U.S. News again judged Williams College the best among national liberal arts colleges. Spelman College was declared the country’s top historically Black institution.

It may become harder for most users to discern real people from phony accounts. If check marks are removed from the accounts of celebrities who are unwilling to pay for Blue, for example, it could become difficult to distinguish their accounts from impersonators.

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